ID (for Innovative Display) is the Atomium’s unique new concept in interior space: tubes, spheres and metal structures are given over to the imagination of and creativity of an internationally renowned artist.

 

The 2013 concept will be the result of Franco-Belgian co-operation between Visual System, Lab(Au) and Antivj. Their sound, light and digital creations will allow visitors to see the building from a different, contemporary perspective.

With its theme of a new science-based humanism and the desire to build a more humane world for the modern man, Expo'58 very much followed the pattern set by the universal exhibitions of the 19th century, and by extension the philosophy behind  the Library at Alexandria, the Encyclopaedia of Diderot and d’Alembert or Othelet’s Mundaneum, in the sense that the aim was to synthesise human knowledge in a huge exhibition in which the world and Belgium could display their learning and their belief in the future of humanity. 

 

As the dominant feature of this nameless global city which constituted Expo'58, the Atomium has become the heir to the spirit of innovation which imbued these universal exhibitions. For more than 50 years, the Atomium, icon of Expo'58, has embodied this spirit of progress. 

 

The purpose of the exhibition WoW is NoW is to bring the topic up to date by exploring innovation in the era of the digital revolution.