Expo 58 touched hearts and minds, and so did its insignia, the Lucien De Roeck Star, named after its designer, which has since then become a design legend.
A typed note (1958), a few fragments of which we reproduce for you here, gives us some explanation about the creation of this icon.
Lucien De Roeck wanted to bring together all the elements which epitomised this exhibition in one graphical element, clear and simple, taking into account the event’s universality and the city in which it would take place.
He had a number of ideas, including a tree without any leaves whose branches would support all of the symbols characterising the exhibition. But it was the Star that won the day: I adapted the shape of the star which seemed to be able to explain the energy of this exhibition through the slightly distorted shape that I gave it. To this, he added the notion of universality, represented by the presence of the globe, fixing the whole thing in time, as symbolically as paradoxically for extremity, with the number 58, as these two numbers alone mark the whole of the exhibition.
>>> visit the website of the Foundation Lucien De Roeck.